We turn quality data into actionable and measurable strategies.

Our focus is to deliver strategic and tactical implications of research findings, therefore,
our approach takes clients through a systematic and customised process.


aAdvantage Research Approach

  1. Understand the Business Needs
    Understanding client’s business needs through interview and document reviews. Define target audience, objectives and goals.
     
  2. Design Methodologies & Questionaires
    Define the most appropriate survey methodology. Design customised questionnaire. Gather information from Stakeholders and Secondary Sources - Implement and gather data through various modes such as online, telephone, mail-in, face-to-face interviews, focus groups, mystery audits and secondary sources.

     
  3. Gather Information from Stakeholders and Other Sources
    Implement and gather data through various modes such as online, telephone, mail-in, face-to-face interviews, focus groups, mystery audits and secondary sources.

     
  4. Analyse Information and Provide Powerful Insights
    Analyse quality data and communicate data, patterns and insights to senior management and stakeholders.

     
  5. Develop Action Plans and Recommends Implementation
    Facilitate planning sessions with senior management and stakeholders to develop a strategy and action plans that are measurable and targeted.


     
We customise the approach to every initiative, whether you are looking to measure your employee engagement level or
public perception, assess level the of service delivery or customer satisfaction or test a concept or product.


 
 

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