• Seamless Transformation

    From Vision to Results, we enable a seamless transformation process with our full suite of integrated solutions.

  • Partnership For Success

    We share your vision, goals and challenges and take our engagements beyond the transactional, with the belief that a client's success is a mark of ours.

  • Data-driven Intervention

    We breathe life into data, draw insights and develop strategies to create relevant and impactful interventions.

  • Sustainable Implementation

    We partner you through organisational and personal transitions by establishing systems and processes and implementing effective people engagement programmes.

4 Tips to Culture Building

If someone were to ask you to work on your organisational culture today, what would you do?

flexible work

Enabling New Ways of Work

Encompass the variety of approaches from office-based work to home-based work…

Is Google Culture the Right Culture for you?

Is there a perfect culture every organisation should strive to achieve?

Is there a ‘best workplace culture’?

As business leaders, what are some of the questions we should be exploring from the results of the 2015 National Values Assessment?

Overcoming Three Challenges You Face In Business

Employees desire a workplace that focuses on building healthy and sustainable relationships as a foundation to achieve organisation outcomes. Leaders, are you listening?

Integrated. Customised. Sustainable Solutions. Experience the aAdvantage Difference.

aAdvantage Consulting is a business consulting firm with presence in Singapore and China. We partner organisations in leading their business transformation from "Vision to Results". Organisations that find great value in our services are typically companies that are undergoing restructuring, culture & service transformation and talent management challenges.

Our key propositions to the market are our ability to help businesses maximise the potential of their people and develop customer loyalty.

Are you experiencing these business challenges?
  • How do I translate my business strategies into action by aligning leadership, organisational culture, structures, roles and people competencies?
  • How do I mobilise my people to embrace the vision, realise the strategy and deliver the desired customer experience?
  • How do I develop and sustain a culture that enables the achievement of our business goals?
  • How do I effectively implement and sustain change?
  • How do I select, develop and retain talent?

Our 8 integrated solutions are implementation-focussed, results-driven and sustainable.

Participate and Be Rewarded
Our Research & Insights team regularly conducts national studies on HR trends and topics such as customer satisfaction, employment practices and employee engagement surveys to provide our clients with insights for business decisions.

We invite you to contribute to our surveys and be rewarded with complimentary national reports or exciting giveaways.
Our lucky winners from 2014/2015 surveys!

All surveys are currently closed.

Stay tuned to this page or join us on Facebook and/or LinkedIn for updates on upcoming surveys!

Achieving Seamless Transformation.

The aAdvantage approach, an integrated end-to-end process to managing transformation, provides you with a clear roadmap to success. We partner you through both organisational and personal transitions by establishing systems, processes and implementing effective people engagement programmes.

The aAdvantage Approach: Four steps to a successful transformation

Testimonials from Our Clients

Noel Gifts International Ltd has engaged Mr Vincent Ho of aAdvantage Consulting Group to conduct Noel’s Management Alignment Workshop on 10 & 11 November 2016. I am impressed with the way the sessions are conducted. The engaging teambuilding warm up games gave a glimpse of the company culture behaviour.

Vincent is a good facilitator who has the ability to resolve most of the issues on its feet. He is trustworthy and able to explain the rationale and turn most issues positively. He stayed focus on main issues but yet allow for expression of divergent views from the participants. Being observant, patient and experienced, Vincent is able to identify the hidden culture issues to be parked for future resolutions.

I look forward to continue to embark on two year journey on the Noel Group HR Transformation programme with Vincent and his team at aAdvantage Consulting.

- Alfred Wong, Managing Director, Noel Gifts International Ltd

I am pleased to take this opportunity to thank you and your team at aAdvantage Consulting Group Pte Ltd for your outstanding service to us at Singapore Cruise Centre. Your personal commitment in ensuring prompt response to our people and management needs is highly commendable and greatly appreciated.

Your enthusiasm, dedication and patience in understanding and providing timely and efficient advice and solutions made our Employee Engagement Programme, which included the employee engagement survey, focus group unpacking sessions, management huddle to realign our leadership team and survey action planning, hugely successful. We appreciate it very much that you listened closely to what our people and management challenges were, and presented us with sound and practical suggestions and advice to address these challenges, many of them highly sensitive and delicate.

Your facilitation and intervention skills were exceptional, and we found you to be profoundly professional and proactive. This sets you apart from others in the industry. Since working with us in 2015, you have become a trusted Human Resource partner to Singapore Cruise Centre.

We, at Singapore Cruise Centre, are very satisfied and happy to be your client. I will not hesitate to recommend your services to any company looking for a competent and highly professional HR partner who is able to provide sound and practical advice and solutions, especially those that involve the leadership team, and for highly sensitive and delicate issues.

Thank you, again, Vincent, to you and your team for your outstanding service to us.

- Laureen Lee (Ms), HR Consultant, Singapore Cruise Centre Pte Ltd

We have worked with aAdvantage Consulting Pte Ltd for our transformation and change management projects since 2015. Vincent Ho was first engaged to facilitate the management retreat when we have our CEO onboard in 2015. The company was going through transformation then. The management retreat was to review and realign the company's direction. We would say Vincent has done a fantastic job. He was able to guide the management team in every process. He asked very good prompting questions, to set the management team thinking of some key points in their discussions. He also ensured that the team discussed within the context constantly.

Besides the Management Retreat, Vincent has also assisted us in developing our Vision, Mission and Core Value statements. He was also invited to facilitate our Townhall meeting that was for all employees. As expected, Vincent has once again done a good job in facilitating both sessions independently.

Vincent has been professional, approachable and accommodating in his interaction with Thome. He is very quick in grasping the challenges, culture and operations of Thome and thus able to value add to every discussion that contributed to a good outcome. He is very open with his views and he always put across his views gently but firm at times when needed and we would say it was well received by his audience at every level. He connects well with his audience and enable them to be forthcoming in sharing. Vincent has proven to be a professional and experienced facilitator.

aAdvantage has supported Thome well with their professionalism and we will definitely work with them again.

- Olav M Nortun, Group Chief Executive Officer, Thome Ship Management Pte Ltd

We engaged aAdvantage after we came to know of them from the list of recommended consultants provided by SPRING Singapore. We selected some of the consultants in the list to submit their proposals to us. The choice was clear and we shortlisted aAdvantage.

aAdvantage took great efforts to understand our needs and to customise a package to suit our requirements and budget. Their professionalism and understanding naturally continued into the project and our team (both at HQ and at our outlets) enjoy working together with them. aAdvantage takes a very balanced and real approach to the problems and issues. Inputs and advice are always grounded with the realities of the business and operational constraints. Challenges and problems which they uncovered are objectively presented back to us with a commitment to and delivery of workable and realisable solutions. They are very mindful of the present and future expectations and needs of all stakeholders in the project. This mindfulness coupled with their professional knowledge and experience, cumulates into trust, commitment and reassurance for us. We look forward to working with aAdvantage on our present ongoing project and future projects to come.

- Jeffrey Yam, Managing Director, AcuMed Group of Companies

The NYP Executive Management (EMM) Retreat was very well organised with engaging discussion sessions and lively and meaningful team bonding activities. On the whole, all of our participants agreed or strongly agreed that they were satisfied with the Retreat and that the Retreat objectives were met. This would not have been possible without our facilitators’ dedication and attention to details right from pre-Retreat planning and discussions, during the Retreat itself and post-Retreat report and presentation. Both Mr Vincent Ho and Mr Kitson Lee, from aAdvantage Consulting, did a fantastic job to facilitate the Retreat in a very effective way and they were able to value add to the discussion and conversation. They were energetic and dynamic and their excellent facilitation skills had helped to build good rapport amongst participants to have an open conversation. The Cultural Values Assessment (CVA) had also provided very useful insights for our Management.

- Daniel Liu, Deputy Director, Quality & Planning, Nanyang Polytechnic (NYP)

I first worked with aAdvantage when I was in the public sector. They introduced an organisational climate survey that measured elements of total work experience impacting employee satisfaction. As a leader, I found the tool useful in addressing management gaps and my experience with aAdvantage was positive. They were knowledgeable and proactive, in particular I appreciated that they went beyond presenting survey analytics to providing practical HR solutions.

I next worked with aAdvantage in the NGO sector. I sought aAdvantage's help to build the right culture in my organisation to complement our business strategy. aAdvantage worked well with my leaders and was instrumental in helping us overcome significant challenges to shape a supportive work environment. I also used them to facilitate strategic conversations for organisational transformation. Vincent is skillful in navigating difficult conversations and I have appreciated his useful insights and advice, in drawing from his wide experience and suggesting relevant best practices for our stage of development. His team has also demonstrated flexibility and responsiveness in working with us. If you seek help in organisational transformation, I recommend you consider harnessing aAdvantage's expertise.

- Jean Tan, Executive Director, Singapore International Foundation (SIF)

Vincent has been professional, approachable and accommodating in his various interactions with HDB. He is able to have a quick and good grasp of HDB's culture and operations and provide his value-add given such knowledge. He is also willing to share his past experiences in other projects and give views/advice to us. With his warm approachable demeanour, we find that he is able to connect well with his audience (e.g. focus group discussion participants) and to enable them to be forthcoming in sharing. Vincent has also proven to be a professional and experienced facilitator who can facilitate generative conversations.

- Yap Te Chieh (Ms), Deputy Director (Business & Service Excellence), Organisational Excellence Department, Corporate Development Group, Housing and Development Board (HDB)

Vincent is very knowledgeable and experienced in this subject matter. The synergy between Vincent and Jason has made it very easy for us, the client, to work with them. Felt that the project (where aAdvantage is involved) went very well. Jason is superb in catching all the key and salient points made throughout the project discussions and retreat, for which I personally is very grateful for the works. The project team has done well in providing advice on the contents, sharing of knowledge with us, meeting the project timeline, understanding our context and needs.

- Sonia, Assistant Director, Human Resource, Singapore Labour Foundation (SLF)

They had to work within a short timeframe and were able to deliver. It was evident that they took the effort to understand the client's environment before commencing work. They were patient, respectful, discrete and responsible.

- Juthika Ramanathan, CE, Supreme Court

The recent Service Visioning workshop conducted by aAdvantage has been a fruitful and enjoyable session. Vincent’s use of humour not only livens up the full-day session, it also made it easier for participants to contribute and share their thoughts. It’s a pleasure to work with aAdvantage as they have been professional, accommodating and always ready to provide advice.

- Fiona Chua, Corporate Planning & Quality Assurance, Orange Valley Healthcare

Jacqueline demonstrated her expert knowledge in HR policies and design of Performance Management Systems in her work with us. She and her team carried out the project professionally and provided advice and recommendations in the implementation of the policies and systems. Throughout the consulting engagements, she was able to engage the management team and guided them in the development of the performance indicators and competencies which were the key components of the Performance Management System. The Performance Management System developed enabled management to implement a system to link performance to rewards and recognition. This helped create clarity and transparency of our performance assessment processes achieving our objective of a fair and meritocratic system. I am satisfied with the consulting services provided by Jacqueline and have no issues engaging her again for future HR projects. I would recommend Jacqueline as a consultant to other companies.

- Jessy Chu, Senior Finance & HR Manager, Eveready Manufacturing Pte Ltd

The World Health Organization engaged Han earlier this year to act as facilitator for our ProLead course - a training program in leadership skills for health promotion officials and leaders. Han and his team were brilliant: as lead facilitator, Han was dynamic, enthusiastic, energetic, and expert in guiding the participants through the course material. Our workshop was a big success, which was in no small part due to Han's experience. In the feedback on the course from the participants, most identified Han's facilitation skills as one of the highlights. I would unreservedly recommend Han's services to any organisation in need of an effective, professional and dynamic facilitator.

- Dr Angela Pratt, Tobacco Free Initiative - Office of the WHO Representative in People's Republic of China, World Health Organization

Yokogawa engaged aAdvantage Consulting beginning 2014 to help us in aligning the regional countries to our business initiatives for sustainable growth. With the help of the two committed consultants, Han and Chin San, we were able to engender a good buy-in and support from the key stakeholders. The various leadership workshops and planning meetings were well designed, conducted and delivered. The facilitation skills of Chern Han and Chin San helped us navigate through difficult conversations and decisions. Various stakeholders feedback that the change interventions were timely and effective as it developed higher level of trust amongst them; an imperative to the success of the initiative. I would highly recommend aAdvantage services to any organisation to support the leadership team in the change management process.

- Sng Hee Meng, Executive Vice President, Yokogawa Engineering Asia Pte Ltd

Jacqueline and her assistant were very professional in providing the service to us. They spent a lot of time with us, making sure that our needs were met, making sure we fully understood the process, and making sure that the end results will be reasonable and usable. They were also prompt in their service, always on time for meeting. We have had a series of positions in the company with salary ranges based on informal data collection. Jacqueline’s team helped us review and peg positions to similar ones in the market, and got official data to input salary values for these positions, resulting in market ranges that are consistent and in keeping with market rates. I would say that she will be a good business partner to any organisation.

- Low Bee Hee, Senior Head of HR, Clearlab SG Pte Ltd

Jacqueline's expertise and knowledge made the project run smoothly. She provided timely and relevant information that enhanced the firm's performance management system. She carried out the project professionally and provided good recommendations for the change that we will make. The firm engaged Jacqueline and her team to make improvements in our performance appraisal system. The project helped us to identify three important components which are significant in rewarding staff performance and giving annual increments. The staff are happier and motivated because of the clearly defined performance indicators and competencies per function per level. I am very satisfied with the outcome of the project headed by Jacqueline. We will definitely engage her again in the future.

- Helmi Talib, Managing Partner, Helmi Talib & Co

Sony A/P has been working with aAdvantage on a regional roll-out for a Service Journey Mapping Project. From the initial project pitching till today (about 7 months), we have been consistently assured of their professionalism and quality, their response time and willingness to work with us in understanding our business and co-creating the solutions. We trust in their holistic services and capabilities in helping us drive and sustain our organisation’s service culture and delivery. aAdvantage is able to share the concepts and works with us to translate them into practical solutions. We would strongly recommend them as a valued partner to any organisation that is looking at growing the organisation and building a high performing culture.

- Jenny Khoo, Senior Manager, Service Experience Management Department, Customer Service Solutions, Sony

Ms Jacqueline Gwee and Ms Karen Tan are very attentive and react very quickly to our situation. They show creativity and resourcefulness by developing very informative ways to our policy. They provide timely and clear explanations for their recommendations and carried out their duties professionally with integrity and objectivity. These changes in our policy enable us to be more consistent in our recruiting process. We highly recommend Ms Jacqueline Gwee's team to all other organisations for their dedicated and outstanding project done for my company.

- Francis Toh, HR Director, McLink Asia Pte Ltd

Marcus (Senior Consultant, aAdvantage Consulting) has been guiding me along the entire SMART journey. His explanation was very clear and he was very helpful in addressing my doubts. I gained maximum advantage with least required effort as instructions were clear throughout the whole assignment.

- Sebastian Tan, Planning Manager, Yong Lei Logistics Pte Ltd

Goodwood Park Hotel's decision to participate in the CCI journey was made in 2009. Our subsequent search to find the suitable consultant brought us to aAdvantage Consulting Group. Their methodology and experience were the main reasons we appointed them. The consultants led by their Director, Mr Vincent Ho displayed professionalism and their expertise in seeing beyond the hotel operations helped us make the necessary changes to raise our service levels. 

- Cindy Hwang, Exec Asst. Manager, Goodwood Park Hotel

Hi partners at aAdvantage, I want to drop you a personal note to thank you for being part of our service culture journey. You have been one of our early partners as we build our organisation and get started on the right note……we would like to also acknowledge your role in helping us shape and maintain the service level through the early works and on-going training.

- Casey Chang (Ms), Director, Communications & Service Quality, JurongHealth

I can honestly say that the event exceeded our expectations and the feedback we've had from staff has just been fantastic - quotes like "this is the best event I've ever been to" and "I've seen many events like this in my years, but this is absolutely up there as one of the best. I think we absolutely achieved the objectives we set out to accomplish: take our staff on a journey, surprise and delight them, deliver some key messages and ensure conversations were grounded through experiential learning activities ... all in the name of 'The Aviva Way'.

- Kelly Eyre Senior Manager, Direct, Brand and Digital Strategic Marketing Aviva Singapore

A big Thank You for the 2 day team building session that you conducted for us. The whole experience was spot on! The sessions were really fantastic and the group was extremely happy with the team building programme. We learnt a lot about teams in general, about our teams, about ourselves and also about each other. There was a lot of positive energy during the 2 days and I can really see everyone putting into practice what we learnt with you. The way you handled the sessions was excellent and you managed to keep everyone engaged as well as ensuring everyone was included in the discussions. I am very happy with the entire process, from the pre-event planning and discussion where you took time to learn about our team and our issues, through to the programme content and delivery as well as the final outcome. It was great working with you and on behalf of the whole team, many thanks indeed for a very productive, useful and relevant 2 days.

- James Middleditch, Associate Director for Operations and Campus Services at INSEAD

We would like to extend our appreciation to Yeow Chern Han and Soh Chin San for their excellent facilitation in our strategy planning workshop and management retreat. You had been able to help set an atmosphere of trust and openness among the management team which allowed everyone to contribute their perspectives and views openly resulting in an inspiring, fruitful and meaningful sessions. I believe everyone walked away from both sessions with new insights and enriched ideas. Thank you for facilitating the sessions in such a welcoming and respectful atmosphere. We truly enjoyed and benefited from it!

- Richard Hong, Chief Executive Officer, TÜV SÜD PSB ASEAN

The Change Management Workshop for our China HR Team organised and facilitated by aAdvantage was a great success, the whole team was full of energy and committed to make the change successful. Personally I found quite some inspiring highlights during the three-day session, which is really beneficial to me as one of the change leaders.

- Janning Wang, Alstom HR Director, Talent Development& Resourcing China

Meet Our People

Our consulting team is made up of leading experts in Organisational Development whose focus is on creating positive long term outcomes for our clients. Through aAdvantage’s multi-disciplinary teams, we implement transformational change across multiple functions helping organisations address the complex and challenging problems of today and tomorrow.

Spearheaded by a team of leaders with an extensive experience of more than 20 years in leading multi-disciplinary projects that spans across various industries and geographies, aAdvantage is focused on helping organisations improve performance through their biggest asset – their people.

aAdvantage maintains strategic alliance with selected partners who share our core values and enhance our expert skill base. By combining our knowledge and resources, we strengthen the impact of our mission by allowing us to deliver a range of integrated solutions and transform organisations from Vision to Results.

Our key solution leaders & respective domain areas are as below;

Solution Leaders

Jacqueline Gwee

Vincent Ho

Yeow Chern Han

Prof. Sattar Bawany

Events and Announcements


    Strategic Partner

    Find out what is important to you by taking a Personal Values Assessment through aAdvantage Consulting's strategic partner - Barrett Values Centre.

Featured Work